The value of data for the livestock industry and how to get started

August 10, 2022 from 11:00 am to 10:45 am

Speaker: Panel Discussion

The value of data for the livestock industry and how to get started

Having data in order to make management decisions requires adequate record keeping and diligence. Furthermore, interpretation of this information is not always straightforward. New technologies and systems are becoming increasingly available in the livestock industry to simplify data collection and utilization The panelists will discuss the value of making data-informed decisions and steps to generate data on the farm.

Mokah Shmigelsky, OneCup AI
Mokah has a strong family background in ranching and farming. Having grown up in Alberta, she has seen first-hand the challenges faced by the agricultural industry. Her experience in leading large teams started with her Film/Video diploma from SAIT, from there she went on to run a successful online storefront before taking on an executive role in her children’s school PAC.

Her vision to automate many of the manual decision-making processes a rancher faces every day is the driving force behind OneCup AI. She works closely with producers, researchers, customers and industry professionals to ensure that BETSY is providing value to all producers. In addition to working closely with our advisory board to determine the most valuable new features to develop.

Sean Thompson, Olds College
Sean Thompson is Manager of the Technology Access Centre for Livestock Production (TACLP) at Olds College. The TACLP offers resources and services required to move the livestock industry’s technology needs forward, focused on production efficiency, animal health and welfare, and environmental sustainability. To facilitate and accelerate adoption of new technology, TACLP provides field-testing of technologies in farm-like conditions, assisting companies with testing feed, genetics and precision livestock farming technology. Sean has a background in beef cattle management, nutrition and genetics. He holds an MSc in beef cattle nutrition from the University of Manitoba and has extensive experience managing research projects at post-secondary institutions. Prior to joining Olds College, Sean served as Feed Industry Liaison at the University of Saskatchewan, as well as a livestock specialist with the Saskatchewan Ministry of Agriculture.

Moderator: Irene Wenger, Olds College