Unlocking Genetics to Improve Sustainable Beef Production
This session will focus on defining how producers can utilize innovative genetic technologies to inform data driven genetic selection decisions within their management systems to improve their overall profitability and sustainability within their business.
Sandy Russell, Canadian Beef Breeds Council: Leading the Canadian Beef Breeds Council(CBBC), Sandy works on behalf of the seedstock sector to address policy and regulatory issues and drive growth of both international and domestic trade for beef cattle genetics. As the Chief Executive Officer of CBBC, Sandy oversees the development of the Canadian Beef Improvement Network (CBIN), a collaborative network focused on increasing the utilization of genetic data and adoption of genetic innovations to create value for all sectors of the Canadian beef industry and to further advance industry-wide economic and environmental sustainability.
Event Timeslots (1)
Tent 5
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Sandy Russell, Canadian Beef Breeds Council
