AgSmart is a two-day event focused on data and technology across the agriculture sector that will feature the following:
Time and Location
|Date:||August 10 & 11, 2021|
|Location:||South Portion of the Olds College Campus|
Founded in 1913, Olds College has been offering quality hands-on education for over a century. We are a distinct, provincially focused institution that supports the teaching and learning of all Albertans. Through our regular programming, continued education, and online and blended programming, we provide accessible educational opportunities within Alberta and beyond. We are passionate about the Agriculture industry. Through our applied research and integrated learning, we are proud to be Canada’s Smart Agriculture College, specializing in agriculture, horticulture, land and environmental stewardship.
We work closely with industry to advance and adapt our programming to ensure our graduates have the skills to succeed.
Agri-Trade happens over three days each November and is host to 470 exhibitors representing the very best in agriculture equipment, technology, services and products. The show attracts over 28,000 qualified Agriculture Buyers each year. Agri-Trade is pleased to partner with Olds College on AgSmart to offer a new educational opportunity for producers as the industry evolves by leaps and bounds in the area of technological advancements.
AgSmart Industry Advisory Group
The AgSmart Industry Group provides support and advice to the AgSmart Event Management Team in the planning and development of the educational programming to ensure industry relevant and a successful event, while acting as an ambassador for the show in the industry.
Kevin Bender is a grain farmer in the Sylvan Lake/Bentley region. He has been married to his wife Sara for 22 years and they have 5 children. Kevin has been very involved in the agriculture industry in Alberta as a past director with Alberta Wheat Commission, Western Canadian Wheat Growers, and Alberta Canola.
Eric Brodie was raised in East Central Alberta. He was in 4-H for 10 years and learned a great amount about agriculture and leadership in this program. He attended the University of Alberta with BSc. AG majoring in Animal Science and minor in Ag Business. He also holds a Public relations diploma from Macewan and a Business Administration majoring in Strategic Sales from NAIT. Eric has been involved in all sectors of agriculture from ag retail to equipment working with John Deere dealers as a combine and seeding specialist. Eric embraces innovation and technology in agriculture and sees the value of knowing what to do with big data. Eric is currently employed as an Innovation Specialist for BASF located in Eastern Alberta.
Heather graduated from the College of Agriculture and Bioresources at the University of Saskatchewan in 2010 with a Bachelor of Science in agriculture, majoring in agronomy. She joined Richardson Pioneer that same year, working out of the Corinne, Saskatchewan location. Heather spent five seasons working with producers as a Sales Agronomist and Regional Sales Agronomist before accepting the position of Agronomy Manager at the Richardson Pioneer divisional office in 2014. With her background in agronomy and sales, Heather is currently working as the Director of Agronomy at the Richardson Pioneer divisional office, providing education and support to employees across Western Canada. Part of her role has been working with various departments to identifying potential value through the use of digital tools in agriculture. When not at work, Heather spends her time with her husband and daughter on a farm near Moose Jaw, SK where her husband and his family grow spring wheat, durum, canola, flax and lentils.
Kent Erickson is a fourth generational farmer from Irma, AB. He farms 4500 acres along with an 80 head cow/calf operation. Along with his wife and four children, Kent continues his passion of moving agriculture forward for future generations. Kent Erickson was a founding director and past chair of the Alberta Wheat Commission. He is also an active member of his local community as Chair of the Irma Arena Board, his local church and treasurer of the local minor hockey. Currently Kent is Chairman of the Ag Safe Alberta Society.
Jarrod Fogal brings more than a decade of progressive agribusiness experience and education, including his MBA and crop advisor certification, to his role as Digital Ag specialist at Richardson Pioneer. He has an affinity for applying data solutions to improve sustainability, traceability, and to increase harvest value and crop profitability for Richardson Pioneer’s national customer base. Jarrod’s blended field and business experience garnered a deep understanding for the value in advanced farm data management solutions such as mapping, remote sensing, machine learning, and variable rate technology, namely utilizing digital management technology based on georeferenced information for the control of agricultural systems.
Being raised on a family-owned, 3,000 acre mixed cattle and grain farm in southern Saskatchewan, Jarrod gained extensive experience in all agronomic operations and crop management requirements; the farm produced all varieties of cereals, pulses, oil seeds, as well as networked with many agricultural corporations.
Jarrod obtained his B.Sc. in Agricultural Chemistry from the University of Saskatchewan focusing on a holistic understanding for soil fertility, agronomy, crop nutrients and crop protection, which led to working with Bayer CropScience in both Canada and Australia following graduation.
With Bayer Australia, Jarrod led the initiative for an ‘in the field’ approach to conduct seed trials over an expansive area in southeastern Australia as a Trait Development Lead Agronomist for InVigor canola.
Shifting gears, he chose to pursue an entrepreneurial venture in the oil and gas industry as a Well-Site Consultant by establishing his own company, Outback Exploration, which worked across oil and gas reserves in Canada, as well as coal seam methane fields in Australia.
In 2015, Jarrod earned his Master’s in Business Administration from the European School of Management and Technology (ESMT) in Berlin, Germany. Returning to agriculture, he then joined Richardson Pioneer as a sales agronomist quickly advancing to Provincial Agronomist where he bridges agronomy and technology by developing balanced and practical solutions for growers utilizing the retail channel.
Tracy Gardner has been proud to serve as Business Development Manager for Olds Regional Exhibition (ORE) for the last ten years. Although from a fourth generation purebred and commercial seedstock operation west of Olds, her passion for event production has been significant through her volunteer commitments with Calgary Stampede, 4-H and a Board member on the Olds & District Chamber of Commerce. Tracy has been especially proud of her leadership in the nine editions of Summer Synergy one of Canada’s largest youth livestock partnership programs awarding over $684,000 in scholarships to Canada’s most talented rural youth. With all twelve Signature Events at ORE, Tracy is integrally involved in budgeting, financial reporting, marketing and promotions, volunteer engagement, sponsor procurement and event execution. She is an advocate for community and industry collaboration, teamwork, results and relationship building. In her spare time, she enjoys spending time with family and friends showing cattle, camping, photography and traveling!
Breanne joined TELUS in 2019. Prior to joining TELUS, Breanne lead marketing efforts for Farm At Hand, FarmLink Marketing Solutions and Grain World Conference. Before that, Breanne spent time at Think Shift Advertising working on brand building and campaign development for key agricultural accounts. Breanne holds a bachelors of commerce in Marketing and International Business from the University of Manitoba.
Born and raised in the Bentley area, Jason is a third-generation farmer. He lives and farms on Lenz Farms, located two miles southwest of Bentley. For the past 30 years Jason has farmed on the land acquired by his grandfather in 1948, the last 25 years of which have been in partnership with his father and uncle.
Jason and his wife Paula have three grown children who were also raised on Lenz Farms. They run a diversified operation that traditionally grows malt barley, wheat, canola, and faba beans. They also manage a small cow/calf commercial herd. The farm has always strived to be progressive in the use of Ag technology and currently employ the services of FarmersEdge to develop their Variable Rate Fertilizer and Seeding prescriptions. They were early adopters of GPS Auotguidance and are exploring the use of Drone technology.
Jason has served on numerous National Boards and Committee’s and served as Chairman with Alberta Barley in 2017 & 2018. He is currently serving in his first year as a Director on the Alberta Wheat Commission.
Before becoming fully engaged in Agricultural organizations, Jason was the General Manager for the Innisfail Eagles Senior Men’s AAA Hockey Club in the Chinook Hockey League and also won the Allan Cup in 2009 as a member of the Coaching Staff with the Bentley Generals.
Geoff is a fourth-generation farm kid and marketing professional from Youngstown, Alberta. As Marketing Advisor with Cervus Equipment John Deere, he’s ingrained in Alberta’s small-town communities with a focus on providing customer solutions through John Deere’s industry-leading equipment and technology. He’s active in developing and leading the company’s marketing strategy, experiential partnerships and supporting the local Cervus John Deere dealerships marketing activities.
Robert Saik has forty years of experience as a Professional Agrologist, entrepreneur and an international consultant who’s worked with a wide variety of agriculturalists from Nigeria’s Minister of Agriculture to Bill Gates.
His latest book, “FOOD 5.0 How We Feed the Future” is a pragmatic look at the five iterations of agriculture, culminating in an examination of how technology convergence is reshaping the farm and the consumer.
Robert, an outspoken champion of agriculture, is a Distinguished Agrologist, Professional Agriculture Consultant, a serial entrepreneur and has been hailed as an agriculture futurist with unparalleled insight into where the industry is headed.
He has leveraged these strengths to found over 15 companies in the areas of Farming, Agri-Retail, Distribution, Media and Ag Tech including The Agri-Trend/Agri-Data Group of Companies which was acquired by Trimble.
Through Saik Management Group Inc, he provides consulting services to many organizations.
He’s also the founder & CEO of AGvisorPRO, a platform that “uberizes” knowledge and wisdom, enabling farmers to instantaneously connect with agriculture experts worldwide.
His first book, “The Agriculture Manifesto – Ten Key Drivers That Will Shape Agriculture in the Next Decade” was a 2014 Best of Amazon Books and this TEDx Talk “Will Agriculture be Allowed to Feed 9 Billion People?” has been viewed over 150,000 times. Robert is a passionate keynote speaker and is executive producer of the Know Ideas Media a science based multi-media company addressing issues such as GMO’s and their use in food production.
He serves on several Boards, is an advisor to Olds College, is a member of the A100 (Alberta Tech Entrepreneur Network), a student of Strategic Coach and Singularity University and a member of Abundance 360. As a partner in Perigro Venture Partners he participates in early stage technology investments.
He been recognized for agriculture leadership by the Alberta Institute of Agrologists (Provincial Distinguished Agrologist of the Year) and in 2016 was awarded Canadian Agri-Marketer of the Year by the Canadian Agri-Marketing Association.
Doyle has spent the majority of his Agri-Business career managing equipment dealerships. With a keen eye for profitable crop production, innovation, and cutting edge technology, he has enjoyed success in the development of superior business models that reflect the present and future opportunities in agriculture across Western Canada and beyond.
Doyle is the General Manager of KeyAg Kubota in Red Deer and Leduc Alberta.
Shane brings a decade of agribusiness experience with a diverse skillset across numerous areas of the agriculture landscape. After graduating from the University of Lethbridge with a degree in Agriculture, Shane started out as an agronomist in Saskatchewan and Alberta optimizing farmers decisions to achieve higher yields and profits. He then advanced to become a senior agronomist, training agronomists and ag retail sales staff on the fundamentals of crop production and progressive agronomic practices. With a drive to take on new challenges, Shane seized the opportunity to oversee marketing and distribution functions for a large ag-retail across the prairies that involved developing go-to-market strategies, streamlining logistical processes and championing ag-tech initiatives. Shane is currently a Global Digital Ag Lead at Farmers Edge, supporting the Farmers Edge team, partners and customers in successful utilization and progress of digital tools.
Shane is passionate about approaching different areas of agriculture with an open mind and a dynamic ability to integrate them all together. Taking concepts from science, psychology, economics and more, he endeavours to enhance the way we approach agribusiness and contribute positively to the rapidly changing industry.