Telling your Story in a Digital World

Telling your Story in a Digital World

Shannon and Kayla will explore how they chose to share their journey on social media and the opportunities and exposure they’ve received. They’ll discuss the importance of speaking positively online about raising sheep to combat the negative stereotypes of raising lamb in Canada as well as how they are helping people understand where their food comes from, in hopes to bridge todays disconnect.

Shannon Torgerson and Kayla Sarvas started raising sheep 2 years ago. As hairstylists they had very minimal experience raising livestock so they took their journey to social media and are very open with showing absolutely everything they encounter, good and bad. It’s given them some very cool adventures and they’ve found sharing your agriculture story online can be very beneficial.

Event Timeslots (1)

Tent 3
Shannon Torgerson and Kayla Sarvas, Oh Sheep Sh*t
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