The Value of Digital Tools in Enhancing Farm Relationships and Connecting the Ag Ecosystem

August 2, 2023 from 3:00 pm to 3:45 pm

Speaker: Panel Discussion

The Value of Digital Tools in Enhancing Farm Relationships and Connecting the Ag Ecosystem

This session will be a panel conversation to answer the following questions:

  • What is your definition of enhancing farm relationships and connecting the ag ecosystem and what role do digital tools have?
  • What do digital tools mean to you and how accessible are the digital tools?
  • How have digital tools allowed agronomist/farmer relationships (or other key relationships) to shift over the last 15-20 years? Is it a good shift?
  • Where is this going…. ie where is the biggest change going to take place?

Panel Members:

Dean Hubbard, Director, Alberta Wheat Commission

Dean Hubbard was born and raised on a farm in South Central Saskatchewan. Dean attended Olds College and graduated with a diploma in Agronomy in 1986 and Agricultural Business in 1987. He married Tracy shortly after college and moved to her family’s farm near Claresholm, Alberta. Over the years, Dean worked off-farm in a variety of roles with Alberta Agriculture, Jorgensen Farm Supplies and CIBC before deciding to farm full-time. With a passion for research, the Hubbard’s are often hosts to trials and demonstrating best management practices. Dean and Tracy have three great children that are all involved in different capacities with the family
farm. Dean also has extensive experience with other governance structures both internal and external of the agriculture industry.

Sara Yuzak, Climate Fieldview

Sara Yuzak is the digital Account Manager for Climate Fieldview – covering Alberta & British Columbia. With over a decade of experience in he agriculture industry, Sara is passionate about sharing her experience on how digital tools can save time and allow for more effective communication and collaboration.