Unleashing the Power of AgTech in Mexico & Beyond – A Trade Commissioner Service Panel Session

August 1, 2023 from 3:00 pm to 3:45 pm

Speaker: Global Affairs Panel Discussion

Unleashing the Power of AgTech in Mexico & Beyond – A Trade Commissioner Service Panel Session

The Trade Commissioner Service helps Canadian businesses grow by connecting them with funding and support programs, international opportunities, and its network of Trade Commissioners in more than 160 cities worldwide. One of these programs is the Canadian Technology Accelerator (CTA) which is a global business development program empowering high-potential start-up and scale-up tech companies that have a market-ready service, technology, or product to explore global growth opportunities. This session will include both a CTA alumni and an agtech expert who will discuss what it takes to break into the Mexican marketplace with advice on market entry strategies, real world market insights, challenges, opportunities and more.

Evan Buie, Trade Commissioner, Global Affairs Canada

Evan Buie is a Trade Commissioner at Global Affairs Canada’s Regional Office for Alberta and the Northwest Territories. Based in Edmonton, Evan currently covers the AgTech and Life Sciences sectors. Prior to joining the Trade Commissioner Service, Evan worked a variety of roles at Alberta Agriculture and Forestry supporting companies in their international business development efforts. Going back even further, Evan worked for global consumer packaged goods companies and even taught English in Japan. Evan has a Bachelor of Commerce from the University of Alberta and a Master’s in International Business Management and Innovation from the Barcelona Executive Business School.

Jorge Alberto Arrambide Montemayor, Partner, Santos-Elizondo, S.C.

Jorge Arrambide is from Monterrey, Mexico. He is a partner at the law firm Santos-Elizondo, S.C., coordinating the heavy industry committee. Jorge is also the President of the Canadian Chamber of Commerce in Monterrey; Leader of the Regulatory Committee of the Energy Cluster of Nuevo Leon, A.C.; and President of the National Energy Committee of the Mexican Institute of Finance Executives. Jorge is a professor of electricity law and energy policy in the UANL and UDEM postgraduate programs. He is the CEO of Rideau Trade Group Inc., a company based in Kingston, ON, that is dedicated to the technological development of renewable energy. Jorge has a bachelors degree in law from the Tecnológico de Monterrey, a masters degree in corporate law from the State University of Nuevo León, a masters degree in international law from New York University, and a PHD in Energy Law from the University of Monterrey. He has significant agriculture and agrarian experience as he was a federal delegate of the Prosecutors Office for Agrarian Affairs and National General Director of Rural Property Ordinance at the same federal government institution.

Brad Fournier, Director of Business Development, Pure Life Carbon

Brad Fournier is the Director of Business Development with Pure Life Carbon helping to provide the world with the most advanced carbon-based agriculture products. Brad has a long history working in the agriculture sector and has gained significant expertise as a result of holding various senior management positions with Invest Alberta, Alberta Livestock and Meat Agency, and the Alberta Agricultural Research Institute. Brad has a BSc in Animal Science and a MSc in Livestock Molecular Genetics from the University of Saskatchewan. He also completed his Executive MBA in Business from Athabasca University. Brad is passionate about sustainable agriculture and food and hopes to build a future that the next generation can flourish in.